Privacy policy
Last updated 9 September 2026
We process as little information about you as possible. There are no customer accounts, no analytics, no tracking, no advertising, no third-party scripts and no newsletters. The information we hold is what an order cannot be completed without.
Data controller
The controller of the processing is the business behind the shop:
- Legal name
- annor v/ Annika Nordmark Hoffmann
- CVR number
- not published yet
- Address
- Mejlgade 32-34, 1.10
8000 Aarhus C
Danmark - not published yet
What we process, and where it comes from
You fill in no form with personal data on this website. You enter your name and your delivery address at our payment provider Stripe during payment, and we receive them from there once the payment has gone through.
- Order details
- Your email address, your name, your delivery address, what you bought, the prices, the timestamps and Stripe’s session and payment IDs. They are stored in the shop’s own database on the shop’s own server.
- Order confirmation
- The recipient address, the subject and the message itself are kept in the shop’s outbox until the email has been sent and delivery confirmed.
- Card details
- We never see or store them. They are entered at Stripe and do not leave Stripe.
Why we process it, and on what basis
- To complete your order
- We cannot send an item without an address or confirm an order without an email address. The basis is performance of the contract with you.
- Bookkeeping
- An order is an accounting record. The basis is a legal obligation under the Danish Bookkeeping Act.
- To answer you and keep the shop running
- Being able to find your order when you write about it, and being able to operate and secure the shop. The basis is our legitimate interest.
How long we keep it
An order is an immutable record that we keep for accounting purposes. The Bookkeeping Act requires accounting material — and therefore order records — to be kept for 5 years from the end of the financial year the material concerns.
An order confirmation stays in the outbox until it has been sent and delivery confirmed.
Who the information is shared with
We do not sell information and do not pass it on for marketing. We use these processors, each for one thing:
- Stripe
- Payment processing. Stripe receives your payment and address details directly from you and is the party that completes the payment.
- Resend
- Sending the shop’s order emails. Resend receives the recipient address and the message itself.
- Cloudflare R2
- Storage of product images. Contains no personal data.
- Server hosting
- The shop runs on its own virtual server, and the database with the orders lives there.
Transfer outside the EU/EEA
Stripe and Resend are US-affiliated suppliers, and the processing may therefore involve transferring information to countries outside the EU/EEA. The transfer takes place under the suppliers’ own standard contractual clauses (SCC).
No tracking, no profiling, no marketing
There are no customer accounts and no customer log-in — only the shop’s owner signs in, to the administration. There are no analytics tools, no tracking, no advertising, no third-party scripts, no marketing emails and no newsletter. We do no profiling and make no automated decisions about you. What the shop puts in your browser is described in our cookie policy — in short: no cookies.
Your rights
Under the data protection rules you have the right to:
- access the information we process about you
- have inaccurate information corrected
- have information erased
- have the processing restricted
- object to the processing
- data portability — to receive the information in a common format
- withdraw a consent, if the processing rests on consent
The rights have exceptions. We cannot, for example, delete an order for as long as the Bookkeeping Act requires us to keep it.
You exercise the rights by writing to not published yet. Do include your order number if the enquiry concerns an order. See also the contact page.
Complaining to the Danish Data Protection Agency
If you are unhappy with how we process your information, you can complain to Datatilsynet, the Danish Data Protection Agency:
- Datatilsynet
- Carl Jacobsens Vej 35
2500 Valby